Last updated 10 months ago
Search engine marketing is a very cost-effective way for small businesses to reach the customers that are already interested in their product. The most common way to reach these viewers is through Pay Per Click (PPC) ads, which appear at the side or top of search engines and social networks, and only charge businesses when someone clicks on an ad. This means that small business owners only pay for the visitors that actually arrive at their website. Here are some tips for how to write effective PPC ad copy:
Use Your Keywords
You ad copy should grab the readers’ attention and make him or her want to visit your site. Maximize the effectiveness of your PPC ads with keyword dense headlines and body copy. This does not mean deviating from proper grammar, but rather inserting the relevant search terms into your ads so that customers can find your business through a related search query. Catchy, keyword-dense headlines can make you stand out from the other PPC ads on the page.
Include A Call-To-Action
If you want a viewer to click through the ad link to your website, make sure to tell them. Lead with strong action phrases such as: lean more, buy now, free download, and sign up today. Adding discount percentages and competitive price points can also make a big difference in compelling customers to click through. Vary and test these calls-to-action throughout different ad campaigns to see which combinations generate the most clicks.
Link to A Relevant Landing Page
The post-click landing page should be unique to the products and keywords in your PPC ad. A targeted landing page will convert the greatest number of visitors into customers by taking the guesswork out of their browsing experience. For instance, a PPC ad for a pair of shoes should take the viewer to a shoe product page and not to an email list sign up page.
Search engine marketing is an effective way to reach customers who are already looking for your type of company online. If you would like professional help with PPC advertising, social media marketing and more, contact ReachLocal strategist Brad Sharenow at (877) 411-3777. Brad is a New York-based digital marketing expert, who can help improve your web presence.
Last updated 10 months ago
Changing the look and feel of your social media presence can bring in new fans and spark interest in your small business. This is fairly easy to do on Twitter, which lets you control some of your page’s aesthetic. Here are three ways to rebrand your business page on Twitter:
1. Change Your Profile
When looking to rebrand, the profile information section of your page is a quick and easy place to make changes. You can upload a new business logo or photo, rewrite your description, and change your website link to a more targeted landing page. The profile screen also allows you to enable posting your tweets to Facebook, which can help improve Facebook Fan engagement. When rewording your profile description, remember to add relevant keywords and industry hashtags.
2. Customize Your Background
Changing the pictures and wording on your Twitter background can make a big difference in how other Twitter users perceive your brand. In 2010, Twitter implemented a fluid layout on its profiles, meaning that the site can detect a visitor’s browser window or screen resolution and adjust the background graphics accordingly. For the greatest visibility, aim for a total background width of 1600 pixels and a height of at least 900 pixels. Your left-hand column should be around 115 pixels, and contain a business logo, website URL, and office phone number.
3. Vary Your Voice
A business Twitter account can have any number of voices. Think about whether you want to tweet as an organization or as individual(s) within an organization. If different employees contribute content to your Twitter account, encourage them to interact using their unique voice. Keep posts varied with humorous, conversational, and informational updates. Don’t be afraid to get a little informal with contractions, emoticons, and customer interactions using the “@” sign.
For small businesses, Twitter marketing can be a low-cost way to build an online brand and bring in new customers. If your small New York City business needs help getting started on Twitter or utilizing online marketing, contact ReachLocal strategist Brad Sharenow. He is social media and digital marketing expert, who can help you make those most of social media marketing. Call him today at (877) 411-3777 for a free consultation.
Last updated 11 months ago
Social networking can give your business’ online marketing a huge lift. When looking at social networking, two major options are Facebook and Google+. Using these two sites can allow your business to expand its reach, create brand awareness, and build an online presence. Below we’ll compare some of the features and benefits associated with each site.
Google+ is the newer of the two websites, and that has allowed Google+ to expand on the framework and foundation started by Facebook. Google+ has the same general functionality, with friends, messages, updates, and similar business brand pages. Google+ has a few distinct features, such as group chats, and maybe most notable, its circles functionality. Circles allows users to organize friends by associations such as family, colleagues, and classmates.
Google+ business pages allow users to share updates, photos, events, and information, with people in appropriate circles. Also, Google+ offers a “G+” button that allows users to share pages or products they like from around the web. Google+ also offers measurable results for your small business and tips on how to improve future posts and efforts on the network.
Facebook has over 800 million users and offers tools to help businesses reach their target audience. Facebook is very similar to Google+, but has its own twist on many of the features. Facebook has a “like” button that allows the fans of the business page to share products or aspects they like with their friends. Facebook recently started offering Promoted Posts, which allow a business to create an update and specify which targeted demographic they would like to reach.
To improve your business’ online presence, Facebook offers help in setting up your business page and tips for sharing photos, posts, and news with your audience. When a page reaches 30 likes, the business account gains access to Facebook insights, which features metrics such as page views, likes, shares, and more.
This is just a quick introduction to Google+ and Facebook. Both social networks have a lot to offer in terms of online marketing features, metrics, and ROI. ReachLocal Strategist Brad Sharenow can help your small NYC business get started with Google+ and Facebook. Contact Brad today at (877) 411-3777 to set up a free consultation.
Last updated 11 months ago
For many small businesses, maintaining and updating a Facebook page is a primary method for online marketing. Facebook allows businesses to connect with fans, share news, and post pictures and links.
Promoted Posts are a new Facebook feature that business owners can use to maximize their reach on the social network. Below I will outline the basics of how Promoted Posts work and how they can add to your online marketing strategy.
If you’re looking for how to do promoted posts, PC World tells you since their article 5 Tips for Using Facebook’s Promoted Posts pretty much sums it up
What are Promoted Posts?
Promoted Posts are a simple way to reach more of the people who ‘like’ your Page, and their friends. A Promoted Post is a status update that appears not only in the news feed of all your fans, but also in the news feeds of your fans’ friends. What makes it ‘promoted,’ is that a business owner can pay a fee to select targeting options for the kinds of viewers they wish to reach.
How does this benefit my business?
Promoted Posts are better than regular statuses and posts because of the ability to reach new users and target a specific audience. With a Promoted Post, businesses will have the ability to hone in on their market by several different demographics, and even combinations of those demographics. For example, you could have a Promoted Post appear in the news feeds of people who like hiking, live near New York, and are between the ages of 18 and 24.
How do I measure results?
Once the Promoted Post is created, Facebook admins can check results at anytime. Each post will show how many people it has reached, and give up to date metrics on the percentage of time left on the Promotion. You can also find out how many more people are projected to see the post before the end date. The most successful Promotional Post content is customer friendly, with information, or sales, that people will be excited to see.
To learn more about leveraging Facebook and Promotional Posts, contact ReachLocal strategist Brad Sharenow. Brad is an online marketing expert, with experience helping small New York City businesses succeed online. Call him at (877) 411-3777 for a free consultation.
Last updated 11 months ago
Studies show that 97 percent of consumers search for local businesses online. With Google serving as the dominant search provider, it is essential for every small business owner to market his or her business using Google’s tools.
Google+ Local is a new portal that combines social reviews with Zagat scores and the Google+ social network, to paint a comprehensive online picture of every business. Here is what you need to know for small business marketing on Google+ Local:
Make Sure Your Basics Are Correct
Key information like address, phone number, and business hours should be completely correct on Google+ Local and across other online review portals like Yelp. This eliminates visitor confusion and helps to better convert search engine traffic into actual customers. Google+ Local pages will soon be indexed into Google search results, and you’ll want appropriate keywords and content on your Google+ page so that customers can find you.
Search for your business on Google+ Local and log in as the business owner. Then, upload 4 to 5 photos of your business, logo, satisfied customers, or products. Add different photos of the outside of your location or office to ensure customers know how to find you. Unlike Facebook or Twitter, where cell phone photos are acceptable, on Google+ users should try to upload full-color, high-resolution images.
The Google+ Local platform places a premium on feedback and photos. Each review awards your business between 1 and 3 stars, which are then added to create a combined score. These scores are displayed in bold letters underneath each business entry, and allow visitors to compare services and reviews. Encourage your loyal customers to leave reviews, and address issues with dissatisfied visitors before they make their way onto Google+ to vent their concerns!
Google+ Local is the new incarnation of Google Places, and small businesses cannot miss out on making the most out of this platform. If you are struggling with Google+ Local or social media marketing, get in touch with New York internet marketing expert Brad Sharenow. Brad can help your NYC business build its online presence through social media, SEO, and online marketing. Set up a free consultation today by calling (877) 411-3777.