Search Engine Optimization (SEO) is the strategy your business can use to increase its website rankings and “get found” online by the right customers. If you are a cosmetic dentist in New York, does your practice turn up in the search results when customers search for, “cosmetic dentist midtown Manhattan” on Google?
To achieve SEO success, businesses must choose the right SEO keywords and incorporate them into their website, business blog, online advertising, and social media strategy. We’ve rounded up some SEO tools and resources for those business owners who are ready to build an SEO strategy and improve their online presence.
Google Adwords allows users to conduct free keyword research. You can enter a keyword or phrase and see how many monthly searches are performed for it on Google.
Word Tracker is a paid tool used by SEO strategists and internet marketers to identify and track keyword competition online. Small business owners may want to conduct a free trial to get a sense of how this tool can add value to an SEO strategy.
SEOMoz is one of the leading authorities in SEO and offers a paid suite of tools for internet and search marketers. Their free beginner’s guide is a great place to get a background in SEO basics and best practices!
In order to keep search results relevant and of high quality, Google continually updates its formula. This ensures that websites with great content and honest SEO practices appear at the top of the search results. You can check this page on SEOMoz’s website to learn about the latest Google algorithm updates.
Search Engine Journal offers a series of free educational SEO videos and blog posts that lead new users through optimization basics. Folks new to SEO can build a good foundation here.
To get SEO information directly from the source, check out Google’s Search Engine Optimization Starter Guide. Any business owner can improve their website by exploring this resource.
One of the best ways to improve your company’s SEO strategy is to consult an internet marketing expert, like Brad Sharenow. Brad can help your business leverage keyword PPC advertising and on-site SEO to climb higher in the search rankings. If you’d like to explore SEO and online marketing for your New York City business, contact Brad Sharenow today by calling (877) 411-3777.