When it comes to marketing your small business in the burgeoning word of social networks and digital communication, the choices may seem overwhelming. Yet, social media is not everything for everyone. Finding the right engagement mix for your company takes times as well as trial and error. The following are three busted myths about social media marketing:
Myth 1: Only the Popular Accounts Make a Difference
Just because your company does not have a million Twitter followers does not mean that your engagement efforts are in vain. A well-run social media presence has the power to help you connect with your customers and entice them to patronize your business. Up-to-date Facebook, Twitter, and Google+ pages all have the power to increase your search engine rankings and allow users to find you quickly using their smartphones.
Myth 2: It’s Best to have a Presence on ALL Social Media Platforms
More is not necessary better. With new social networks coming online monthly, it may seem like a great idea to set up a company site on every flash-in-the-pan platform. But this may not be the best idea from a business development standpoint. Company pages require updates and maintenance—which is nearly impossible if your small business can be found on 68 different networks. Instead, focus on four to five key portals that your customers are more likely to use.
Myth 3: Facebook is a Replacement for All Other Kinds of Marketing
While social media platforms can make a big difference in brand recognition and fan engagement, they cannot unilaterally boost sales. Do not think that having a robust Facebook presence means you don’t need to invest in other methods of online marketing. Your business’ search engine ranking and website optimization can have a much bigger sales impact than a lone social media profile. Therefore, a multi-prong marketing campaign focusing on several different types of online channels can make a bigger difference than social media on its own.
Mastering the digital marketing space can be challenging for small companies that don’t have the staff or time to devote to the effort. That’s why businesses in need of social media expertise should contact ReachLocal strategist Brad Sharenow. He can help your company stretch its marketing budget and earn more fans. Call him today at (877) 411-3777 to schedule a free business evaluation.