Small business owners who face time and budget constraints may sometimes overlook their online marketing strategies. If you are a small business owner in New York City, and have limited time to develop your marketing plan, we recommend that you focus on these three crucial areas:
- Identify Your UVP
A unique value proposition (UVP) is almost like an “elevator pitch” or tagline for your company. Ask yourself, what makes your business different from its competitors? Is it your customer service policies, your warranty, or a proprietary product feature? Consider these questions when developing a unique value proposition that identifies the biggest selling points about your business, products, and services. Be sure this phrase is populated on your website, on your social media profiles, and across all of your online marketing assets.
- Define Your Target Audience
If you don’t know who you are trying to reach, then you are going to have a tough time crafting the perfect marketing message. Use traditional and online market research to discover as much as you can about your target audience. Find out customers’ average age, whether they are mostly male or female, what kind of education they have, and what their interests are. Use online listening, Google analytics, and social media insights to better define your target audience. This knowledge should help to shape the details of your online marketing strategy.
- Improve Your Online Marketing Mix
Is your small business taking advantage of all the online promotional tools available? Spend some time speaking with an internet marketing expert about options such as blogging, PPC advertising, social media marketing, and SEO. Many of these online marketing vehicles are more targeted and have lower costs than print and other traditional advertising methods. Online marketing is also more trackable than regular advertising, so you can see what worked and what didn’t, and better measure your ROI.
Get ready for the busy holiday sales season by following the three marketing tips above. When you are ready to overhaul your online marketing strategy, give Brad Sharenow a call. Brad is a NYC-based internet marketing expert who can improve your organization’s bottom line. Call Brad today at (877) 411-3777 to schedule a free digital marketing consultation.