In the crowded online marketplace, many small businesses are missing out on good visibility in search results. Effective search engine optimization (SEO) can lead to increased website traffic and a boost in sales.
If you want to learn more about the true potential of SEO and digital marketing, check out these five resources for small businesses:
The one-stop-shop for all things SEO is Google itself. The company’s SEO and Webmaster Tools blogs and sections explain the intricacies of optimizing your business site to work with Google’s algorithm. Google’s blog answers common questions and walks webmasters through much of the optimization process.
Sometimes, it can be hard to find information directly geared toward small companies without large ad budgets. Yet, the National Federation of Independent Businesses has a section of its website devoted exclusively to SEO and online marketing. The site covers topics such as Google Analytics, keywords, and basics for setting up your company’s SEO efforts.
Another great resource for an explanation of SEO is Bing’s own Webmaster Center Blog. Bing’s blog explains how to best optimize your website so that it shows up higher in Bing rankings. Although Google attracts more than 50% of online searchers, Bing remains a good resource for aspiring SEO experts.
The entrepreneur-focused website TechCrunch is the go-to site for breaking news on new tech companies. But this blog also focuses on how to help small businesses navigate the online marketing space. In browsing the site, company owners will find sage advice and relevant case studies.
For hard-hitting news dealing with search engines and general online marketing, look no further than GigaOm. In conjunction with PaidContent.org, this site looks at the intersection of online advertising and business models. It can help you evaluate the impact of your advertising efforts.
ReachLocal strategist Brad Sharenow is a small business marketing guru—particularly when it comes to SEO. If your company needs help showing up higher in search rankings and increasing traffic to your website, Brad can help. Call today at (877) 411-3777 to schedule a free consultation.