A frequently updated business blog can help your organization to attract more online searchers and reach new customers. Yet, you can’t just place any old content online and expect to increase your bottom line.
To get the most out of blog marketing, make sure that each new post contains these six features:
1. Engaging Headline
Use active, compelling language in your headlines to encourage readers to actually read your blog post. Which post would you rather read, “Tips About Acupuncture Treatment” or “3 Hidden Acupuncture Health Secrets”?
2. Attention-Getting Introduction
Follow that awesome headline with an introduction that compels visitors to read on. The best business blog introductions touch on the customers’ questions or problems and offer a glimpse of the solution.
3. Facts or Statistics
Look for and include statistics, historical facts, and links to cutting-edge research that can support the points in your blog post.
4. Links to Authoritative Sources
Build SEO authority by linking out to the trusted sources of those facts and statistics mentioned above. Find related articles from reputable websites, newspapers, and magazines to link out to in each new post.
People have short attention spans. Use headings to break up your blogs into easy-to-read chunks or lists. This way, even if a reader skims your blog, they will get the main points from the sub-headlines.
When a reader gets to the end of your blog post, encourage them to follow up with your company. Provide a brief call-to-action for them to visit your store or schedule an appointment and list your phone number, URL, or other contact information to make this step easy for the customer!
Does your business currently use a blog to market its products and services? If you’d like to begin blogging or improve your online marketing strategy, then get in touch with ReachLocal strategist Brad Sharenow. Brad can help your small New York City business with social media, PPC advertising, blogs, and more. Call (877) 411-3777 today to set up a free consultation.