Your company’s online presence is so much more than just blog posts, tweets, and Facebook updates. Images and photos can help create a cohesive appearance across platforms and allow you to better market your business online. Here are some reasons why photos of your business, employees, and products can help promote your company across a number of different social media platforms:
Projecting a Brand Image
One of the biggest impacts that photos and images can have is driving home your intended company image. Consistent logos, fonts, and colors give your customers a coherent brand experience in person, on your website and on social media sites. Photos can enhance your brand by telling your business’s story, showing friendly faces, illustrating products and services, and highlighting your location.
Maximizing Marketing Potential
Photos allow your company to take social media and digital marketing to the next level. Accurate and informative photos on Google+ Places, Yelp, and search engine results can drive website traffic and increase sales. Embedding photos inside your Tweets and tracking their statistics allows you to measure interest in a specific product and test new marketing strategies.
Connecting With Your Customers
Are you about to launch a new product? Would you like to spotlight an outstanding staff member? Your social media visitors would love to see it! Photos allow fans and customers to see what’s going on behind the scenes of your company. Track likes and shares of photo posts across platforms like Facebook, Instagram, and Tumblr. Whenever possible, tag your posts with relevant tags and Hashtags for more discoverability.
Adding informative and effective photos to your small business marketing mix can be tricky. Does your company need help with digital marketing and fan engagement? If so, contact ReachLocal strategist Brad Sharenow by calling (877) 411-3777. He is an online engagement expert who can help stretch your marketing budget to increase traffic and improve sales. Call Brad today to schedule a free small business evaluation.