When it comes to stretching your marketing dollar, few tactics are as universally recommended as maintaining a social media presence. But how do you ensure that customers have a consistent brand experience no matter what site or network they visit? Here are some tips on how to project a unified message across different social media platforms:
Use of Logos
The first step to projecting a unified image is to have the same company logo and colors on all social media pages. You want fans and future customers to instantly recognize your Facebook and Twitter pages as belonging to the same company. This can mean re-sizing your logo to fit a Twitter icon box, or adjusting a Facebook thumbnail to show as much as possible of your company logo. Also be mindful of Twitter backgrounds and Facebook cover photos. Use creative, branded backgrounds and cover images to showcase your business.
Another way to signal a cohesive message across platforms is to aim for the same writing style on Twitter, Facebook, LinkedIn, and other social networks. A simple way to accomplish this is through assigning one staff member to run the accounts, or adopting a style guide for posting on your social media profiles. If your business plans on switching up the staff members who update these pages, create guidelines to ensure smooth transitions and a similar tone or voice across posts.
Types of Posts
If your fans and customers consistently like a certain type of social content from your company, be sure to post in that format regularly. Maybe you ask Friday afternoon trivia on your Facebook page and reward prizes for correct answers. Or you might post interesting industry facts on Twitter. Many businesses find traction on social sites by posting photos of smiling customers with their brand-new purchases. Regardless of the type of content, sticking with consistent weekly updates can keep fans engaged.
When in Doubt, Create a New Account
Are you spending much of your Twitter conversations answering questions or putting out customer service fires? If so, you may want to create an account dedicated to customer service issues and questions and use a separate account for traditional branding and marketing. However, be careful with creating new accounts: there can be too much of a good thing.
ReachLocal strategist Brad Sharenow is skilled at helping small businesses make the most out of their digital marketing budgets. If your company needs help executing social media, search engine optimization, or online advertising campaigns, Brad can help. Call him today at (877) 411-3777 for a no-cost consultation about your company’s unique marketing needs.