Are you a small company looking to branch out beyond a Facebook and Twitter presence? If so, Tumblr may the right platform for you. The blog service encourages short posts and interacting with other users. This free tool can also help energize your online fan base and help your company expand its digital reach.
Here is why your small business may want to start a Tumblr:
Ease of Use
Tumblr is exceptionally easy to use. In fact, you can only post one of seven content types: text, photo, quote, link, chat, audio, or video. These posts can be created from online dashboard or from a variety of apps available on various digital platforms. Tumblr’s minimalist interface is easy to use. When you access your account, you can see only your own posts and those of the other Tumblr blogs that you follow. In short: it is very difficult to go wrong when publishing content on a company Tumblr blog.
This unique platform allows you to post through a number of different avenues. The most standard options are posting though an iPhone, Android, BlackBerry, iPad or third party app. You can also email photos or text onto your site through a unique email address. This is incredibly helpful if you would like to have multiple contributors to your blog, because a number of employees can all post to the website from their computers or phones. Tumblr will even allow you to call a phone number in order to record and post voice messages to your blog.
Tumblr’s social features are incredibly compelling. With every post you publish, you can simultaneously share the content on your company’s Twitter and Facebook pages. The Tumblr network itself contains an active audience of readers ready to engage by following, liking, and re-blogging your Tumblr posts. These social capabilities ensure that your online audience stays engaged and interested.
Are you thinking about how to expand your small business’ digital marketing efforts, but have questions about the right platform for your company? Contact ReachLocal strategist Brad Sharenow at (877) 411-3777 to learn about the unique ways to leverage your online presence to increase sales. Call Brad today to set up a free digital marketing consultation for your small New York City business.