By its very nature, social media will not capture 100 percent of your company’s total fan base or potential customers. Instead, you may need to increase your digital marketing reach to include online forums.
Business owners should explore specialized forums or question and answer websites such as Quora. These venues provide your company with an opportunity to increase grassroots communication. Here are three tips on how to market your small business using online forums:
Online forums and question websites allow you to leverage your business experience for organic marketing and lead generation. No one knows your business topic better than you do: so share your knowledge with the world by posting replies and answering questions about relevant topics. This can establish you as a subject matter expert and allow you to share you experiences with no real cost to the company. Similarly, forums and discussion pages often contain high numbers of non-participating readers who are on the site to learn. By posting information, and hopefully including a back link, you are advertising your company to potential customers.
Provide Customer Service
One of the main reasons to reach out to question and answer services or forums is to offer customer service. Much like replying to a review on Yelp, posting on a forum allows you to reach out to future and past consumers to discuss any of their comments about your business. By addressing concerns, you show that your company cares about its customers and follows-through.
Engage with Your Customers
In the same manner that social media engagement allows you to form bonds with your customers, using online forums can help you reach an untapped group of fans. Always post as an ambassador for your business, and remember to contribute quality content to the discussions. With thousands of different interest-based communities taking root online, you should be able to find a discussion group or blog that caters to possible customers of your products or services.
Forums can be free marketing venues for your company. Small businesses who want to connect with their online fans and build a stronger brand should contact New York-based online marketing strategist Brad Sharenow. Brad can help your business use online marketing to increase sales and website traffic. Call (877) 411-3777 to schedule a free consultation today!