Having a Facebook page for your small business may seem as ubiquitous as having a website – but not all companies use the digital space to its full potential. Social media affords smaller businesses the opportunity to organically grow a customer base with a humble marketing budget. Here is a look some hints for determining if your business is doing social media marketing right:
1. Your Fans Are Engaged
If your company’s social media updates are inspiring conversations and thoughtful discussions by fans – then you are on the right track. Fan engagement can have a number of different facets depending on your type of business and digital presence, but keeping former and future customers involved is key to broadening your online reach. To encourage fan engagement, be sure to use the “@” mention symbol to create more interactive updates. Try also to ask leading questions and post photos and links that will spark a conversation.
2. The Metrics Are Looking Good
A great way to measure your social media impact is through data analytics. Does your company have exponentially more Facebook likes now than a year ago? Is overall website viewership up due to social media referrals? Do your tweets inspire an average number of replies and retweets? If so, you are likely using social media to its marketing potential! Be sure to sign up for Google Analytics, which can measure the referral traffic from Twitter and Facebook to your website.
3. Sales Are Up
One of the main benefits of using social networks is their power to help your bottom line grow. A good way to know if you are doing social media right is increased sales, greater foot traffic, or higher profits. These results can occur through through better brand recognition, word of mouth marketing, or increased repeat business from fans. Better sales indicate that your digital outreach is having a positive effect in today’s connected marketplace.
Not all businesses can maximize social media marketing on their own. If you’d like professional help creating and implementing a digital outreach strategy for your unique company and market, contact ReachLocal strategist Brad Sharenow. Brad can help your New York City business with online marketing and social media. Call (877) 411-3777 to schedule a free strategy session with Brad.