In the world of social media marketing, LinkedIn falls into third place behind Facebook and Twitter. Yet this network can be an integral part of the digital marketing strategy for small businesses.
While LinkedIn may not be the best social media fit for all companies, it can help to generate business leads, recruit new talent, and network with other business owners.
Here are three tips for small business marketing on LinkedIn:
1. Set Up Company Profile
The first step to a meaningful business presence on LinkedIn is to create a company page dedicated to your business. This page serves as a hub in which to post company updates, recruit potential job candidates, and track visitor analytics. Some basic profile tips include uploading your company logo, filling out the description, listing other top employees as admins, and adding a link to your company Twitter and blog RSS feed.
2. Encourage Employees to Set Up Their Profiles
Without a group of people listing themselves as employees of your company, your company LinkedIn page my not receive much traffic. Set up your own LinkedIn profile to list the company as your employer, and encourage other staff members to do the same. As more and more people link to the company, secondary contacts will be more likely to check out your company’s page to learn more about the business and its products or services.
3. Use Social Media Best Practices On LinkedIn
Apply all Twitter and Facebook best practices to LinkedIn: share information, connect with users, and use the page as a public relations arm of the business. Linking your company Twitter account with your LinkedIn page may be effective in sharing work-related news and updates with a number of different audiences. Similarly, adding an RSS feed of your company blog can help potential clients or employees learn more about your business and unique point of view.
Adding LinkedIn to your social media marketing mix can be an effective, low-cost way to generate more leads and recruit talent. If you need any help with online marketing or social media outreach for your business, contact Brad Sharenow. He is a New York-based online marketing consultant who can help small businesses increase their web presence. Call him at (877) 411-3777 today to schedule a free appointment.