If your company is looking to try out online advertising to increase website traffic and boost sales, Pay Per Click (PPC) advertising may be the right marketing product to try out. These ads show up on search results or Facebook pages, but you only pay for the ad if someone actually clicks on the link. PPC ads are a low-risk way to try out digital marketing. Below we’ll take a look at how this tactic might benefit your business:
Cost Efficient and Quick
Setting up a PPC ad campaign is a short process that can really benefit small businesses with a limited marketing budget. The ads take minutes to set up, and never go over budget because you create the financial parameters in which they run. If you are trying to place an ad in an extremely competitive keyword market (one where your ad may not show up until the third page of results), your company does not lose any money if users do not see your ad.
In order to make the most of PPC ads, businesses should target the keywords and demographics that fit with their target customers so as to show the ads only to potential customers. For this reason, you may want to tailor your ad to local customers by including keywords for nearby suburbs and other geographic locations. Facebook PPC ads are popular with business owners because they can be targetd to particular age groups, genders, education levels, interests, and cities. An effectively targeted PPC ad campaign can make the most out of every online marketing dollar.
Is PPC Right for You?
For small businesses, PPC ads can help drive new business and increase brand awareness. They offer a quick assessment of the market, and go into effect much faster than traditional SEO efforts. These digital ads also enable you to test different marketing approaches and keywords sets for a relatively low cost. The barrier to entry for PPC is so low, that most small businesses have nothing to lose.
PPC ads can be a cost effective and efficient way to advertise your company. If you would like help setting up ads, working out the targeting, or tracking your success, contact ReachLocal strategist Brad Sharenow. He is skilled at helping small New York City businesses stretch their online marketing dollars. Call Brad today at (877) 411-3777 to schedule a free marketing consultation.