Leveraging Facebook for social media marketing is essential for many small companies. This platform allows you to create low and no-cost initiatives to organically grow your business and increase sales.
The following are four different ways to use Facebook marketing to promote your small New York City business:
1. PPC Ads
Ads on the side of the screen are Facebook’s original marketing offering, and provide businesses the opportunity to pay only when a user clicks on their ad and arrives at their page. This is a cost-effective way to reach a targeted audience and direct users to your company site. The ad platform comes complete with back-end analytics software that lets you see the number and type of users who clicks through to your page.
2. Promoted Posts
This is one of Facebook’s most recent marketing options, and works well for companies whose fan pages are sharing important news or products. Promoted posts allow you to pay to have your post seen on more of your fan’s news feeds. This exposes your post to fan’s friends too. If you ask and important question or are rolling out a new offering, this marketing tool can increase views and engagement. Facebook’s back-end allows users to measure the return on your investments by counting likes, comments, and views.
Running a Facebook poll is as easy as posting a status update. When typing in the text box, you can click the “Ask Question” button and create a poll with one, two, or many possible replies. This marketing method can be particularly useful if you are gauging audience interest in a new product, doing market research, or collecting feedback.
Another option for audience engagement and Facebook marketing is running a contest. To launch this promotion, post a status update alerting fans about the competition, and change your cover photo to reflect the contest and its rules. Post a clear-cut guide for how to win: whether if be ‘liking’ a photo, or posting your opinion about the company’s best product within a certain period of time. After the contest, notify the winners and ask them to post a status update about your company. Contests are a great way to generate excitement about your brand.
A robust Facebook presence is essential for small business success in today’s connected world. If your small New York City business needs help with digital outreach and social media marketing, contact Brad Sharenow. He can help create a unique mix of online marketing strategies that increase brand awareness and sales. Call Brad today at (877) 411-3777 for a free consultation!