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Local Commerce: What It Is and Why It's Important To Small NYC Businesses

Last updated 4 years ago

If you own a small business in New York City, there are tools you can use to reach customers in your neighborhood and offer them valuable discounts and rewards. Also known as location-based marketing, local commerce continues to grow in popularity with both marketers and users.

Local Commerce harnesses the immediacy of mobile browsing and the influence of social networks to offer customers deals and rewards based on their location and interests. Leaders in local commerce include companies such as Groupon, Living Social, Foursquare, Facebook, and Google Shopping.

Because smartphones and social networking are both on the rise, small business owners should investigate local commerce to see if this channel can work for them. Businesses in New York City can leverage location-based check-ins and deals to increase foot traffic amongst locals and tourists alike. Here are a few ways to use local commerce to increase the visibility and popularity of your small business:


  • Set Up Your Business for “Check-ins”

First, set up accounts and profiles on major customer-review and location-based sites such as Yelp, Foursquare, Facebook, Google Maps, and Apple Maps. Creating a profile with your business name, basic information, and a photo will help local customers find you using apps on their smartphones or tablet devices. Visibility on the above websites also allows for digital word-of-mouth, as customers check-in and review local businesses online.


  • Investigate Deal Options
    Find out how deals work through partners like Groupon or Yelp. Typically, a deals partner will promote an offer to its user base through email, search, and social media. Each deals partner will also offer systems for customers to purchase vouchers or coupons online that can be redeemed at your location. In return for the marketing and distribution of your deal, these companies will take a percentage commission of the final sales. 


  • Contact A Local Commerce Marketing Expert

To increase the effectiveness of local commerce deals and location-based apps, partner with a New York City marketing expert. A local marketer can help your business use Twitter and Facebook to promote your deals or even establish a loyalty program that rewards frequent customers.  


The possibilities of local commerce are endless, and the right internet marketing expert can help your business grow using this online channel. To get your small New York City business “on-the-map” and ready for local commerce, contact Brad Sharenow at (877) 411-3777. Brad can also help your company with PPC advertising, SEO, and content marketing. Call today to schedule a free consultation.



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