Examining your fan’s likes and interests can give you a glimpse into the demographics of your customer base. Leaning more about your audience can help with future marketing initiatives in both the digital and traditional space.
The more you know about your fans, the better you can tailor content to meet their needs and capitalize on their interests. This information can also can yield better pay per click advertising and search engine marketing results. Here are three hints for getting to know your social media audience:
1. Use Online Tools
A plethora of free websites can help you examine Twitter and Facebook data. These tools allow you to drill down based on users’ popularity and descriptions of themselves. SocialBro is a great tool to manage your Twitter community and keep track of influencers. Another great option to find out how your audience members describe themselves is Followerwonk. This site allows you compare your followers with those of your competitors or celebrities. Also look to Tweroid to tell you what time of the day and night your Twitter followers are most active so you can publish tweets at that time.
2. Analyze the Statistics
Where are your fans located? How many years have they been on Twitter? What gender are they? The above tools provide an array of data for your company to analyze. Don’t assume you know everything about your social media audience. The results of a little demographic research may surprise you. If the majority of your fans are located outside of your company’s metropolitan area, for example, it can signal a need to change your marketing focus.
3. Ask Questions
Social media is a forum ripe for asking questions and learning more about your fans. If you are thinking of launching a new product of doing some market research, it doesn’t hurt to ask your social media audience. Embed a traceable SurveyMonkey link if you want to run a survey or ask their opinions about your company. Posting engaging questions can help fans feel more connected to your business, and thus more likely to tell their friends about your company.
Learning more about your online fans can help you target marketing initiatives and increase sales. Companies who are struggling in the digital space, or just want a leg up on the competition, should contact ReachLocal strategist Brad Sharenow. Brad is social media and digital marketing expert, who can help small New York City businesses make those most of Twitter, Facebook, PPC advertising, and SEO. Call him today at (877) 411-3777 for a free consultation!