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Location, Location, Location: Tips for NYC Small Businesses To Tap Into Location-Based Apps and Tools

Last updated 4 years ago

New York City is a hub of all things innovative and digital. Companies in Manhattan and the surrounding boroughs cannot afford to skip out on the wave of mobile apps and websites connecting the city’s residents. For companies of any size, utilizing services like Foursquare, Yelp, Apple Maps, Facebook Places, and Google+ Local is essential to developing a well-rounded online business presence.  Here are some ways that engaging in location-based social apps can help your business:

Reach Mobile Web Users

The number of mobile web users increases every year. Make it easy for mobile users to find your business by registering your location on Google and Apple mapping sites and with review and location-based sites and apps like Yelp and Foursquare. Many of these websites will show up at the top of the search results. Many location-based websites and apps also allow users to rate their experience with your products and services. By encouraging your happy customers to leave more online reviews, you can improve your company’s reputation while increasing your search engine visibility.

Increase Foot Traffic

When an interested user is in your neighborhood and opens up their smartphone and types in your business category, you want your company to show up. A well-developed presence on location-based services can ensure that no matter what app or browser a user opens, he or she is bound to find your business. Create a complete company profile on Yelp, Foursquare, Google+ Local, YellowPages, and other localized directories. With a presence on mapping, review and location-based sites you can potentially increase foot traffic to your business.

Award Perks

Reward frequent visitors for their patronage. Foursquare allows the most frequent visitor to an establishment to claim the “mayor” badge for that business. A battle for the mayor-ship of a company can produce organic digital PR.  To entice visitors, log onto Foursquare and add a special or free product for the mayor of your location. Similarly, you can partner with Yelp to allow users who “check in” to your place of business to receive a discount on a product or service you sell. Enable users to unlock specials by sharing their love of your business with friends!

Mobile phones and location-based apps are becoming integral to every business marketing strategy. By making the most of these platforms, you can stretch your online marketing reach from a PC monitor to an iPhone screen. New York-area companies in need of digital marketing expertise should call ReachLocal strategist Brad Sharenow at (877) 411-3777. The first consultation is always free, so call today to make an appointment!



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