A small business owner decides it’s time to get involved in social media marketing. She sits down at the computer and spends an hour setting up a business social media profile. When finished, she looks at the blank social media page, throws up her hands and asks “now what?”
Have you experienced this feeling? You are not alone.
One of the main challenges of social media marketing is finding content to post on sites like Facebook, Twitter, Google+, or on a company blog. Below we’ll explain the two main ways you can share content online and how to more easily find great content:
Content generation vs. content curation
There are two ways for businesses to share content online: content generation and content curation. Content generation involves sharing original content written by or for the business. For example, a business that writes a press release announcing an upcoming event might post a status update on Facebook linking to the press release. Another example of content generation is writing an original article or a blog and posting it on your company website.
Content curation involves finding authoritative and relevant online content like news articles, blog posts, infographics, and videos and sharing that content with your audience. If you own a hair salon and find an Allure magazine article about summer hair care, then you might want to share a link to that article with your social media followers. When you post a Facebook or Twitter update linking to an interesting article you are effectively curating online content.
Why is sharing content so important?
Populating your social media profiles and company blog with original content or links to great content can help you to grow your online audience. Sharing content helps you to provide value to your readers and lends your business more credibility, as “thought-leading,” or engaged in the industry conversation.
How can I find great content?
Get started by tapping into RSS feeds from multiple relevant websites. An RSS feed is an at-a-glance way to see all the recent content posted on a website. Instead of visiting dozens of sites daily and clicking through pages of posts, an application like Google Reader allows you to see the latest RSS feed headlines from all your favorite websites in one place.
Another Google tool called Alerts allows users to listen for specific keywords or phrases and see any new web content published around those phrases. Users can have Google Alerts results sent to an email account or to an RSS application like Google Reader.
Social bookmarking sites like Delicious and StumbleUpon can also help you to keep tabs on your favorite websites and topics and explore other user’s bookmarked sites too. New personalized magazine applications like Zite and Flipboard allow mobile users to create a ‘magazine’ based on their industry or interests. The magazine will automatically update with new content that fits the users’ parameters for a steady stream of shareable content!
These are just a few of the many online tools designed to help uncover and share content. To get started with an online content strategy for your small New York City business, contact Brad Sharenow. Brad can help your business with content, social media marketing, SEO and PPC advertising. Call Brad at (877) 411-3777 to schedule a free consultation.