Social media marketing isn’t just a strategy for big brands like Coca-Cola or Honda. In fact, social media is growing in popularity among small business owners for its affordability and high impact.
If you’d like to begin using social media sites like Facebook, Twitter, and Google+ to promote your small New York City business, then check out these four tips below:
1. Establish Goals
Pinpoint specific goals for your social media strategy. Some examples of social media marketing goals include: increasing page views for a particular product on your website, reaching a certain number of followers, building your email list, or obtaining a number of positive online reviews or testimonials. Setting goals for your social marketing will help you to streamline your efforts and measure ROI.
2. Budget Time and Resources
Don’t overlook the time investment required for social media success. Prioritize social media marketing by assigning certain employees in your organization to this task. You may have one person handle all of your social media accounts, or assign different people to different networks like Facebook and Twitter. Have them set aside a number of hours per week to dedicate to social updates. Making social media marketing a priority will help you to build an active and engaging presence.
3. Use Free Tools
There are free and low cost social media tools available such as Hootsuite and Google Analytics. These tools can help your business save time and measure results. Hootsuite allows marketers to schedule updates for multiple social media accounts from one simple dashboard. Google Analytics tracks key statistics that show how many visitors are coming to a business website from social sites. Take advantage of these and other online tools to make social media marketing easier and more efficient for your business.
4. Partner with an Internet Marketer
Working with an internet marketer can actually save your business time and money. An expert can assess your current online presence, help you to set attainable goals, and build a strategy for updating your social profiles with unique content. Look for an internet marketer who specializes in helping small businesses and offers social media, SEO, and PPC advertising expertise.
Is your small New York City business ready to grow its social media marketing strategy? Contact Brad Sharenow, an expert internet marketer for a free consultation. Brad can walk your business through Facebook, Twitter and other tactics that can increase your bottom line. Get in touch with Brad today by calling (877) 411-3777.