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Social Media Will Dominate 2012 London Olympic Games {INFOGRAPHIC}

Last updated 1 year ago

Since the last Olympics in 2008 mobile devices and social networks have grown to be large force and show no signs of stopping anytime soon. With ~70% of the world population viewing the Olympics this year, it would not be possible without the way people are connected today.

The ‘Olympic-Sized Consumption’ infographic by digital marketing firm iProspect, shows how technology has doubled the amount of interaction that occurs during events like the London 2012 Olympics and predicts high levels of interaction.

The London 2012 Olympics will be the first ever to have all events available with live streaming—providing even those without television access the opportunity to feel the summer games fever.

With over 4.9 billion people expected to tune into the summer games, this is one event that is universally recognized around the world. The hours of coverage are expected to double this year, going from 2,500 hours in 2008 to a whopping 5,530 hours. 

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