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How to Build Your Social Following on Twitter and Facebook

Last updated 4 years ago

Is your small business having trouble gaining traction and results from Facebook and Twitter marketing?  Increasing the number of followers and fans on these social sites is a good way to promote traffic to your website, build brand awareness and gain more customers.

To increase your social following on these two leading networks, take a look at our three quick tips below:

1. Like and Follow Others First

On Twitter you can build your following by paying other users the compliment of following them. Usually, when you follow other customers, friends, local businesses, and industry association accounts on Twitter, their accounts will return the favor and follow you back! On Facebook, use your business page to “Like” other pages and you’ll see many other businesses liking your page too. Use your Facebook admin account to invite your friends to like your business page. Add trusted employees as Facebook page administrators so those employees can instantly invite all of their connections to like the business page as well.

2. Interact with Influencers

Find the users on Twitter and Facebook who are steadily updating their profiles and sparking industry conversations. One trick is to search Twitter for hashtags relevant to your industry. For example, a personal trainer might search for “#exercise,” to find other users tweeting about that hashtag. Connect with influential users on both Facebook and Twitter by retweeting or sharing their content and using “@” mentions to start a conversation. Interacting with active users will give your business greater visibility and may lead to more followers and likes.

3. Add Valuable Content

Don’t just post any old updates to Twitter and Facebook. Other users probably aren’t interested in what you’re eating for lunch (unless you are a nutritionist!). One good rule of thumb for finding truly engaging and valuable content is to ask yourself before adding a post, “Would I email this link to a friend or a colleague?” If the answer is yes, then post away. If the link or update does not seem interesting enough to warrant an email to a friend or colleague, then you may not want to post it on Twitter and Facebook.

Need help making Twitter and Facebook work for your small New York City business? Contact Brad Sharenow, an expert internet marketing strategist. Brad can help your business build its online presence using social media, SEO, PPC advertising and more! Call him today at (877) 411-3777 to set up a free internet marketing consultation.



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