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A Mini Social Media Marketing Glossary

Last updated 4 years ago

Sometimes its seems as if social media marketers are speaking their own language. From retweets to likes and engagement, social media jargon can be a bit confusing.                    

To help demystify some of the most commonly used social media terminology, I’ve put together this quick glossary. Check out the social media terms below to learn more:

Content: This is a catchall term for the items that users share on social media networks. Content encompasses any links, articles, blog posts, infographics, videos, status updates and even photos that your business shares online. An experienced internet marketer can help your business to develop a content strategy so that you will have unique and relevant tweets and Facebook updates to post.

Likes: When you hear people talking about “likes” they are referring to Facebook business pages. Organizations can create a business page on the social network and instead of people becoming friends with the page, they like it instead. The like icon button shows a thumbs-up. You can embed like buttons throughout your business website to encourage visitors to connect on Facebook and share your products and pages with their Facebook friends.

Retweets: This is the term for sharing other people’s content on Twitter. When one Twitter user posts a tweet or update, other users can push the retweet button to quickly share that person’s tweet with their own followers. A retweeted post will show who the original tweet author is. This is a great way to share great content with your followers, and build goodwill with other Twitter users, by letting them know you appreciate their posts.

Engagement: This term goes beyond measuring the number of eyeballs or views on a promotion. Engagement shows how involved your followers and fans are with your social media presence and content. Internet marketers can measure engagement by looking at how people interact with a business online and how many times a tweet or an update is shared, liked, or commented on.

Conversions: Online marketers use this word to describe the process of a website visitor taking an action to become a sales lead or customer. When a visitor clicks on a free download, requests more information, signs up for an email list, or even makes a purchase—they are being converted. Social media marketing, when done right, can help increase your online conversion rates.

Need help getting started with social media marketing for your New York business? Brad Sharenow is a ReachLocal internet marketing consultant who can get your business up-to-speed. Call Brad today at (877) 411-3777 to set up a free internet marketing consultation.



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