Changing the look and feel of your social media presence can bring in new fans and spark interest in your small business. This is fairly easy to do on Twitter, which lets you control some of your page’s aesthetic. Here are three ways to rebrand your business page on Twitter:
1. Change Your Profile
When looking to rebrand, the profile information section of your page is a quick and easy place to make changes. You can upload a new business logo or photo, rewrite your description, and change your website link to a more targeted landing page. The profile screen also allows you to enable posting your tweets to Facebook, which can help improve Facebook Fan engagement. When rewording your profile description, remember to add relevant keywords and industry hashtags.
2. Customize Your Background
Changing the pictures and wording on your Twitter background can make a big difference in how other Twitter users perceive your brand. In 2010, Twitter implemented a fluid layout on its profiles, meaning that the site can detect a visitor’s browser window or screen resolution and adjust the background graphics accordingly. For the greatest visibility, aim for a total background width of 1600 pixels and a height of at least 900 pixels. Your left-hand column should be around 115 pixels, and contain a business logo, website URL, and office phone number.
3. Vary Your Voice
A business Twitter account can have any number of voices. Think about whether you want to tweet as an organization or as individual(s) within an organization. If different employees contribute content to your Twitter account, encourage them to interact using their unique voice. Keep posts varied with humorous, conversational, and informational updates. Don’t be afraid to get a little informal with contractions, emoticons, and customer interactions using the “@” sign.
For small businesses, Twitter marketing can be a low-cost way to build an online brand and bring in new customers. If your small New York City business needs help getting started on Twitter or utilizing online marketing, contact ReachLocal strategist Brad Sharenow. He is social media and digital marketing expert, who can help you make those most of social media marketing. Call him today at (877) 411-3777 for a free consultation.