Social networking can give your business’ online marketing a huge lift. When looking at social networking, two major options are Facebook and Google+. Using these two sites can allow your business to expand its reach, create brand awareness, and build an online presence. Below we’ll compare some of the features and benefits associated with each site.
Google+ is the newer of the two websites, and that has allowed Google+ to expand on the framework and foundation started by Facebook. Google+ has the same general functionality, with friends, messages, updates, and similar business brand pages. Google+ has a few distinct features, such as group chats, and maybe most notable, its circles functionality. Circles allows users to organize friends by associations such as family, colleagues, and classmates.
Google+ business pages allow users to share updates, photos, events, and information, with people in appropriate circles. Also, Google+ offers a “G+” button that allows users to share pages or products they like from around the web. Google+ also offers measurable results for your small business and tips on how to improve future posts and efforts on the network.
Facebook has over 800 million users and offers tools to help businesses reach their target audience. Facebook is very similar to Google+, but has its own twist on many of the features. Facebook has a “like” button that allows the fans of the business page to share products or aspects they like with their friends. Facebook recently started offering Promoted Posts, which allow a business to create an update and specify which targeted demographic they would like to reach.
To improve your business’ online presence, Facebook offers help in setting up your business page and tips for sharing photos, posts, and news with your audience. When a page reaches 30 likes, the business account gains access to Facebook insights, which features metrics such as page views, likes, shares, and more.
This is just a quick introduction to Google+ and Facebook. Both social networks have a lot to offer in terms of online marketing features, metrics, and ROI. ReachLocal Strategist Brad Sharenow can help your small NYC business get started with Google+ and Facebook. Contact Brad today at (877) 411-3777 to set up a free consultation.