For many small businesses, maintaining and updating a Facebook page is a primary method for online marketing. Facebook allows businesses to connect with fans, share news, and post pictures and links.
Promoted Posts are a new Facebook feature that business owners can use to maximize their reach on the social network. Below I will outline the basics of how Promoted Posts work and how they can add to your online marketing strategy.
If you’re looking for how to do promoted posts, PC World tells you since their article 5 Tips for Using Facebook’s Promoted Posts pretty much sums it up
What are Promoted Posts?
Promoted Posts are a simple way to reach more of the people who ‘like’ your Page, and their friends. A Promoted Post is a status update that appears not only in the news feed of all your fans, but also in the news feeds of your fans’ friends. What makes it ‘promoted,’ is that a business owner can pay a fee to select targeting options for the kinds of viewers they wish to reach.
How does this benefit my business?
Promoted Posts are better than regular statuses and posts because of the ability to reach new users and target a specific audience. With a Promoted Post, businesses will have the ability to hone in on their market by several different demographics, and even combinations of those demographics. For example, you could have a Promoted Post appear in the news feeds of people who like hiking, live near New York, and are between the ages of 18 and 24.
How do I measure results?
Once the Promoted Post is created, Facebook admins can check results at anytime. Each post will show how many people it has reached, and give up to date metrics on the percentage of time left on the Promotion. You can also find out how many more people are projected to see the post before the end date. The most successful Promotional Post content is customer friendly, with information, or sales, that people will be excited to see.
To learn more about leveraging Facebook and Promotional Posts, contact ReachLocal strategist Brad Sharenow. Brad is an online marketing expert, with experience helping small New York City businesses succeed online. Call him at (877) 411-3777 for a free consultation.