Studies show that 97 percent of consumers search for local businesses online. With Google serving as the dominant search provider, it is essential for every small business owner to market his or her business using Google’s tools.
Google+ Local is a new portal that combines social reviews with Zagat scores and the Google+ social network, to paint a comprehensive online picture of every business. Here is what you need to know for small business marketing on Google+ Local:
Make Sure Your Basics Are Correct
Key information like address, phone number, and business hours should be completely correct on Google+ Local and across other online review portals like Yelp. This eliminates visitor confusion and helps to better convert search engine traffic into actual customers. Google+ Local pages will soon be indexed into Google search results, and you’ll want appropriate keywords and content on your Google+ page so that customers can find you.
Search for your business on Google+ Local and log in as the business owner. Then, upload 4 to 5 photos of your business, logo, satisfied customers, or products. Add different photos of the outside of your location or office to ensure customers know how to find you. Unlike Facebook or Twitter, where cell phone photos are acceptable, on Google+ users should try to upload full-color, high-resolution images.
The Google+ Local platform places a premium on feedback and photos. Each review awards your business between 1 and 3 stars, which are then added to create a combined score. These scores are displayed in bold letters underneath each business entry, and allow visitors to compare services and reviews. Encourage your loyal customers to leave reviews, and address issues with dissatisfied visitors before they make their way onto Google+ to vent their concerns!
Google+ Local is the new incarnation of Google Places, and small businesses cannot miss out on making the most out of this platform. If you are struggling with Google+ Local or social media marketing, get in touch with New York internet marketing expert Brad Sharenow. Brad can help your NYC business build its online presence through social media, SEO, and online marketing. Set up a free consultation today by calling (877) 411-3777.