Do you know if people are talking about your business online? Are customers posting reviews or sharing links to your products or services on social sites?
Online reputation management can help you answer many of these questions by tapping into online resources and listening for mentions of your business. Digital reputation management is an important part of an overall internet marketing strategy because it allows business owners to control the online conversation about their business.
Let’s take a closer look at how your online reputation can affect your bottom line.
Influence Purchase Behavior
Savvy customers will look to online reviews to determine whether or not to visit your business or make a purchase. According to Search Engine Land’s 2012 Local Consumer Review Survey, 72 percent of respondents trusted online reviews as much as they did personal recommendations. Additionally, 52 percent of respondents said they were more likely to do business with a local company if it had positive online reviews. Online reviews appear with every Google search. If your business has no online reviews or only has negative reviews, then you may be losing valuable customers.
Steer the Conversation
An internet marketing consultant can help you to analyze existing reviews of your business on Google places, Citysearch, Yelp, and other sites. Many of these review sites enable business owners to reply to negative posts and interact with reviewers to create a more positive brand image. Customers will be more likely to patronize businesses that are engaged in the online conversation and make an effort to understand and respond to unhappy customers.
Maximize Good Press
If a blogger or a publication reviews your business or prints news about your products, don’t be the last to know! Conducting online reputation management involves setting up alerts and RSS feeds that will automatically capture any news articles, press releases, or blog posts mentioning your business. Business owners should announce recent news or press on their own company websites, blogs, and social media networks. Business owners can even build sales momentum off of good press by offering a discount to those customers who mention the news article or blog post.
These are just a few brief examples of how New York City business owners can benefit from monitoring their online reputations. To learn more about listening and engaging online and through social media, contact Brad Sharenow. Brad has experience helping NYC business owners find profitability online. Call Brad today at (877) 411-3777 for a free online marketing consultation