Are your customers having difficulty finding your website on search engines? Once on your site, do visitors have to click through three or four pages just to find your phone number and street address? If so, your business may be in need of an online marketing makeover.
Here are a few common problems that small business websites experience:
Broken Links and Outdated Information
Your site may have looked amazing when you put it online in 2002, but quite a bit has changed in the last decade. Has your business moved? Have you switched product offerings or changed phone numbers, fax numbers, or email addresses? Small businesses owners often think that they do not have the resources necessary to keep their website up to date – but regular maintenance is fairly inexpensive and not very time consuming. Fixing broken links and updating information will help convert more visitors into customers.
Lack of Social Media Integration
Every small business can benefit from a branded Facebook, Twitter, and Foursquare presence. However many business owners neglect to integrate social media profiles into their websites. Help visitors “like” your page or follow you on Twitter by adding social media plugins, icons, and share buttons to your site.
No Contact Forms
Simply listing a phone number on your website is not enough. To increase the potential for conversions, it’s wise to offer several contact channels. Quick contact forms and automatic live chat are two ways to make it easier for customers to get in touch with you. Online newsletter sign ups can also help capture contact information while building an email list of potential and past customers.
No Search Engine Optimization (SEO)
Customers often find your business through Google and other search engines. If you are not optimizing your website to show up in the search results, then you may unknowingly be losing customers. Selecting relevant keywords, doing PPC advertising, and writing keyword-optimized online content are just a few ways to begin SEO-optimizing your site.
If your business is in need of an online makeover, call Brad Sharenow. He can help you with social media marketing, search engine optimization, and creating dynamic web content. Don’t let your NYC business miss out on the benefits of online marketing. Call (877) 411-3777 for a free consultation.