Over the past few years, Google has kept SEO experts and internet marketing consultants on their toes by releasing updates to its search algorithm. When Google makes changes to its algorithm, it can effect how frequently your business website shows up in search results.
A recent update, code-named "Panda" is meant to help Google users retrieve higher-quality content when they search online. To be sure that customers can find your business online, it's integral to pay attention to Google search updates and adjust your marketing strategy accordingly.
Below are three takeaways for how Google's Panda update might change your internet marketing plan:
- High-Quality Blog Content Will Be Rewarded
Google wants to help searchers circumvent low-quality, irrelevant websites guilty of using tons of keywords and other "black hat" SEO tactics to trick search engines. One way to take advantage of the Panda changes is to consistently update your business blog with well-written content. Get familiar with Google's quality guidelines and get in touch with an experienced online marketer who can help provide a high-quality blog strategy for your business.
- Keyword Stuffers Will Be Demoted
Keywords are those words and phrases that help users find your business online. In the past, marketers would “stuff” website product pages, home pages, and even blog posts with tons of keywords to attract search traffic. Texts with too many keywords are usually poorly written and tough to read, because certain phrases are repeated so many times! Now Google plans to measure the percentage of keywords on a page, and will penalize those websites that have pages with more than the optimal 3 to 5 percent keyword density.
- Paid Link Schemes Will Be Penalized
Links coming in from other websites can add value to your SEO strategy, but only if the links are coming from authoritative and relevant sources. Another "black hat" SEO tactic that marketers used in the past was paying for links that pointed to a business website. Often, these paid links would be hosted on irrelevant or poorly written websites. Now Google is cracking down on this tactic and only rewarding inbound links when there is a topical connection between the two websites and both sites have high-quality content. A great way to get inbound links to your business website is to write quality guest blog posts that you can place on other industry blogs.
Is your business prepared to weather Google’s algorithm updates? Contact NYC internet marketing consultant Brad Sharenow, to find out how to create a search-friendly online marketing strategy. Set up a free consultation for your NYC business, by calling (877) 411-3777 today.