Marketing your business through social media can be overwhelming, with Twitter, Facebook, and LinkedIn to update and track. Yet, with the help of an experienced NYC internet marketing consultant, and free or low-cost online tools, any business owner can quickly master the best practices of social media marketing.
To help you get started, here are a few of the leading tools that business owners can use to make their social media marketing more effective.
Hootsuite can streamline social media efforts by consolidating all of your profiles in one easy-to-use dashboard. Instead of logging in to multiple accounts throughout the day, you can schedule updates for multiple networks to post in the future. Hootsuite also offers monitoring tools, analytics, mobile apps, and enterprise plans for companies with multiple users collaborating on social media marketing.
- Involver Apps
Sometimes you have a great idea for integrating social media and marketing, like offering a Facebook sign-up to pre-order a new product, but don’t know how to construct it. Involver offers applications for many social media needs, helping business build embeddable forms, design Facebook 'welcome' pages, create Facebook HTML tabs, polls, and digital coupons, and more. Check out Involver’s applications to get some great promotional ideas for your business!
The best way to gain followers on Twitter is to follow other users from your account. Listorious is a great tool for discovering thought leaders in your industry or region who you can follow on Twitter. Listorious lets you search by keywords and phrases and returns results for Twitter users focusing in those areas. The search results will show you account details like user biographies and number of followers for each account. Since Listorious integrates with your Twitter account, you can quickly follow other users on the fly as you're searching.
A key component of social media marketing is finding and sharing content with your followers. Buffer integrates with your web browser, mobile phone, or favorite online reader apps to let you curate your favorite content in one place. If you see a link that you want to share, then you can save it to Buffer and craft or edit your Tweet or update that introduces the link. Then, Buffer will automatically schedule the content to post to your desired social media profiles later that day.
What are your favorite tools for streamlining social media marketing? Please share any helpful resources in the comments below!