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The Rise And Usage Of Pinterest Users

Last updated 4 years ago

It’s impressive traffic and given that the two-year-old site has an estimated 11.7 million has made the social media platform, Pinterest one of the biggest surprises and has my networks pinning content all day long.

In February, the company found that a little less than half (48.81%) of all traffic came from Google, followed by Facebook (6.38%), Yahoo (1.61%), StumbleUpon (1.29%) and Bing (1.21%). Pinterest came in sixth at 1.05%, beating out Twitter at 0.82%.

This whitepaper (download PDF here) clearly shows the rise and usage of Pinterest and also highlights a few case studies along with some best practices.

The report also makes the case that there is a rise in female buying and that Pinterest is a place to reach this very influential demographic. It also cites a 2012 study by Shareholic, that shows how Pinterest has surpassed content sharing power players LinkedIn, YouTube and even Google+. Pinterest is smaller than most social media sites, yet they have achieved a high rate of referral traffic with a user base far smaller than that of LinkedIn and the others.

Here are some additional highlights from the report that you might find useful:

Where do pins come from?

  • User uploaded content: 59.05%
  • Etsy: 9.36%
  • Google: 8.25%
  • Tumblr: 5.88%

What are the most popular board categories?

  • Fashion: 2.76%
  • Desserts: 2.21%
  • Plain: 1.92%

Where are people pinning from?

  • New York: 22%
  • Los Angeles: 15%
  • Minneapolis: 10 %


Brad Sharenow, Senior Internet Marketing Consultant with ReachLocal NYC helping businesses acquire, manage, retain online customers through online marketing strategies. 

Give him a call at (877) 411-3777 to schedule a Free Consultation


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