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    Websites That Will Help You Convert & Manage More Visitors Into Customers

    Last updated 3 years ago

    Have you ever thought about what a website really is? Its a placeholder or business card online set up to display your business information and promote your products and services. A large majority of websites are considered "static" for a small business which means its a very basic and simply delivers information without any bells and whistles and are very cheap to develop and host. The leads that come to your website from your online marketing efforts usually will fall through the cracks or get lost with no ability to follow up or provide no help to capture those leads in real time to generate more business.

    What if your website could now intelligently capture calls, emails, form submission and help you convert more leads into sales? What if your website provided lead management solutions with real-time notifications, automated reminders, and actionable reports to help you drive more revenue? What if you had a website that helped create workflows for reminders to lead nurturing email templates and having a dedicated team to help you focus on the management of those leads?

    ReachSite are professionally-designed and customized websites that will help you convert more of your online traffic into leads. These websites are designed to help attract and engage visitors and convert them into customers. With the ReachEdge technology powering these website you can have an easy automated marketing solution to convert more leads into customers. These important leads generated from your online marketing efforts will be accessible 24 hours a day by the web, email, text and your mobile app.

    Having a mobile website is more important than ever with mobile browsing almost doubling in the last 12 months. Mobile-browsing has tripled in the last two years and has surged by 1.4 percentage points with a combination of smartphones and tablets. Our ReachSites are mobile and help you capture mobile traffic from search engines, social media sites or even direct site visits.

    Are you looking to upgrade your website to convert better for you? Do you want a better understanding of where your leads are coming from online or need a lead-management solution?

    Brad Sharenow has experience helping small businesses win new customers online by providing access to a digital marketing platform with a simple scalable digital marketing solution. Contact Brad today at (877) 411-3777 to set up a free digital marketing consultation.

     

    5 Ways To Leverage And Grow Your Business With Instagram

    Last updated 3 years ago

    Instagram has over 80 million users, has been acquired by Facebook and has become a social media photo sharing champion. It wouldn't be compared to Facebook or Twitter for driving relevant traffic to your website but has become a great way to build a brand and get images and products in front of potential customers and put information in front of your audience.

    How will these photos help your business with Instagram and increase exposure?

    Here are 5 tips to help your small business get on the path to Instagram growth and success:

    1. Follow Your Customers - if your customers are on Instagram make an effort to follow them. Take pictures of your customers, employees and post them to instagram. Like and comment on your customers photos. If they are interested in your photos they will be more likely to follow you back and engage with your posts.
    2. Use Hashtags - use hashtags, use hashtags - I can't stress enought how important hashtags # are. Placing a hashtag on every single photo will enable any potential user to find your photos with a search. This will help you gain more exposure and drive more content. Tag each photo with a hashtag with words that are relevant and important and that help promote the picture.
    3. Comment On Photos - Make interesting, relevant and fun comments. This will help to get people to take notice of your pictures and develop interest in following you.
    4. Promote Your Instagram Page on Website - This is a great way for more exposure so your found and people will engage with your pictures. It makes sense to even have a page on your website with your instagram photos. Write a blog post about your instagram handle that will get out the news and information on your brand and company
    5. Contest Creation - contests are a great way to get people interested in your brand. This will help add fans and followers and encourage more exposure. Use a certain hashtag of your business or the promotion to have a place where all photos will be held.

    Instagram needs to be updated often and can be a great marketing channel for small businesses. Think about the ways you can increase exposure of your brand and how you can gain followers and increase engagements.

    Does your small New York City business need help with social media marketing? Brad Sharenow has experience helping small businesses win new customers online through SEO, social media, PPC advertising, and more. Contact Brad today at (877) 411-3777 to set up a free digital marketing consultation.

     

    Facebook's Nearby Feature Discovers Local Businesses Of Interest

    Last updated 3 years ago

    Facebook recently rolled out an enhancement to its Nearby button, a feature of the social network's free apps for iPhones and Android devices to help you discover nightlife, shopping, restaurants and more based on the Likes, check-ins, and recommendations of your friends and other users. With one tap from the options menu, you can discover new places of interest based on your current location. When you arrive at a destination, you can use Facebook Nearby to search for restaurants, coffee, nightlife, outdoor activities, arts, hotels and shopping in the area.

    This type of feature isn’t new but it’s nice to now see this as an additional way to implement social/local/mobile (SoLoMo) into local marketing efforts. The Facebook Nearby feature works best for users when the business has a Facebook page. The descriptions of its amenities are more detailed. For example, a hotel description may include information about parking and Wi-Fi. When you get to a destination, you can use Nearby on Facebook to look for coffee, dining, nightlife, outdoor fun, hotels, restaurants and more that are in your area. Before the new update, Facebook Nearby just let you look at these attractions in a single list.

    Overall, this feature is Facebooks first start into search but will play a big role in its rollout of Graph Search is very well positioned to address questions you would consider asking a search engine. Examples such as, What Italian restaurants have my friends gone to in NYC? Nearby will have the answer.

    Nearby will help be the discovery engine with answers and recommendations that people will trust coming from friends who share the same interests.

    The mobile web offers great new opportunities to enhance your company’s online presence. If your company needs help, call ReachLocal strategist Brad Sharenow at (877) 411-3777. He is a digital marketing specialist who can stretch your outreach budget to make a big impact on mobile, social, and application platforms.

    Tips For Soliciting Customer Feedback and Online Reviews

    Last updated 3 years ago

    For small business owners, there are three main benefits to receiving feedback from your customer base. First, by receiving regular feedback, you can get valuable suggestions for improving your business. Second, you can build more trust and loyalty with existing customers. Third, if customers choose to provide feedback in the form of an online review, this can help boost your company’s web presence and online reputation. Websites like Yelp.com, TripAdvisor.com, and Google Places are all popular forums where customers can share their experiences with your business. Below, we review three tips for soliciting customer feedback:

    Ask for Feedback after a Purchase.

    Incorporate a feedback channel into the purchase process to make customers feel valued and get vital information about their experience. You can add a link to an online feedback form on the order confirmation page or in an order confirmation email. You could also include a URL at the bottom of a printed receipt.

    Post an Online Form.

    Similar to a suggestion box, you can keep an online feedback channel open on your business website. Be sure to provide access to the form from your homepage and any product pages or e-commerce portions of your site. If you send out e-mail marketing communications, provide a link to your feedback form on those messages, as well.

    Encourage Reviews from Loyal Customers.

    Reach out to your most loyal customers in person, over the phone, or through email thanking them for their business and inviting them to review your company online. You can direct these loyal customers to your business profile on Yelp or Google Places, where they can leave reviews. Most customers will be happy to share a review, which can greatly improve your online reputation and help attract new customers.

    Does your small New York City business need to improve its online reputation? Brad Sharenow has experience helping small businesses win new customers online through SEO, social media, PPC advertising, and more. Contact Brad today at (877) 411-3777 to set up a free digital marketing consultation.

    Reinvention Of Small Business - Infographic

    Last updated 3 years ago

    Sage, a leading global supplier of business management software and services for small and midsize businesses introduced results of its Reinvention of Small Business Study, a survey among 258 small businesses in the U.S focused on how small businesses are changing the way they conduct business in an unpredictable economy.  The study found that many small businesses are extending their work week and staying more connected after hours and weekends  by utilizing more mobile solutions and tools

    Extended Work Week and Less Vacation
    The survey found that 42 percent of small business owners are working more hours per week than they were five years ago. Seventy-two percent of these owners are now working both longer days and more weekends. In addition, many small business owners are now taking less vacation time with 40 percent saying that they are taking significantly or somewhat less compared to five years ago.

    Growing Dependence of Mobile Technology
    Small business owners are relying on mobile technology to assist in managing their business more than ever with 78 percent stating that they use a mobile device to access work-related information while away from the office or their computer. The main devices that these small business owners are using are laptops or notebooks (89%), smartphones (84%), and tablets (38%). Small business owners are mostly looking to mobile technology to let them keep in contact via email (96%), maintain their contacts and schedules (77%), view or edit documents (69%), text message (64%), and conduct banking (53%).

    The overwhelming majority of small business owners who use mobile technology feel that it has positively affected their company’s productivity (84%).

    The survey was conducted in April/May 2012

    The mobile web offers great new opportunities to enhance your company’s online presence. If your company needs help, call ReachLocal strategist Brad Sharenow at (877) 411-3777. He is a digital marketing specialist who can stretch your outreach budget to make a big impact on mobile, social, and application platforms.

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